I have been wondering in a world of designing behavior and motivation via play. Creating meaningful products to help people and patients to participate in and with their own health or their education. To playfully change frustration to control. When a user becomes a player inside the magic circle of play, failure is legitimate, experience is key and control can be perceived. The player is free to transfer learning outside the game to cope with real life. To co-create play with players, to research the mechanics and dynamics of motivation, to facilitate the magic game circle as a medium to achieve more then enjoyment only is what makes me curious professionally and personally. At the Internet of Elephants I have the role of CPO, the chief play officer, and am the advocate of the user, I do play-testing and user-interviews to find the right arguments for the next decisions.