Pascal Nataf is a professor of Game Design at the Université de Montréal and the Université du Québec à Trois-Rivières. His expertise is in video game entrepreneurship and the development of serious games. He founded Affordance Studio in 2013 and has grown the team to 12 full-time employees. Affordance has created game-based learning tools for the federal government, corporations, hospitals and classrooms throughout the province of Quebec. He is also the co-founder and the Vice President of la Guilde, a cooperative of over 150 independent game studios in Quebec.